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On March 21, 2007, Microsoft announced that it would separate its search developments from the Windows Live services family, rebranding the service as Live Search.Live Search was integrated into the Live Search and Ad Platform headed by Satya Nadella, part of Microsoft's Platform and Systems division. Microsoft Audience Ads (formerly Bing Intent Ads or Bing Native Ads) are the only native advertising solution designed and built by a trusted search platform.Whether you’re building your brand or driving purchases, Microsoft Audience Ads are an effective, scalable and rapidly growing solution.
Feed-based ads promote those same products to customers (known as dynamic You have two ways to run Microsoft Audience Ads.
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Bing provides a variety of search services, including web, video, image and map search products. Notable new features at the time included the listing of search suggestions while queries are entered and a list of related searches (called "Explore pane") based on semantic technology from Powerset, In October 2011, Microsoft stated that they were working on new back-end search infrastructure with the goal of delivering faster and slightly more relevant search results for users.
Known as "Tiger", the new index-serving technology had been incorporated into Bing globally since August that year.