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But the biggest deal breaker of all turned out to be age, at least for women.
One complication is that online daters are not making just one decision, but several in a series: First, people are swiping their way through profiles and deciding which to dismiss immediately or browse more closely.
Then comes the choice to send a person a message, or to reply to one.
And of course, the final, crucial decision, which isn't captured by these data: whether to meet the person in the real world.
Bruch's team devised a statistical model that maps the "decision rules" people follow during the first two steps.