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Last fall, Tinder beat out Candy Crush to become the Apple Store’s top-grossing app after unleashing its Tinder Gold service.

And app makers claim it’s worth it: In June, Coffee Meets Bagel co-founder Dawoon Kang told Vice that men who pay the per month for the upgraded version have “a 43 percent higher number of connections (mutual likes) than non-payers” and that conversation lengths increase by 12 percent.

I figured if I could see the matches, I could at least see who was swiping on me.

Even if I wasn’t attracted to that person, it gave me some validation that I wasn’t a monster.” However, paying for Bumble didn’t improve her actual experience on the app.

In three weeks of using it, she’s gone on one date but said she probably would have swiped right on the person anyway.

“Sure, I’m able to reach out to more people because I can connect to them, but the response rate is the same.

A week-long trial of Bumble Boost cost her about , which led to a month-long package (about ) and then a three-month package (about ).

I think I’m an attractive person and couldn’t understand the issue — was the app broken or what?

They’re free to use, but the psychology of gaming suggests that the more you use them, the more tempting it is to advance to the next level.

When it comes to online dating, however, the reasons people choose to upgrade to the payment models are far more varied than with a typical gaming app.

The practice has a long history: Ok Cupid rolled out its A-List feature as early as 2009, before Tinder and Bumble even existed.

And what the freemium pricing model did for online games is becoming the strategy used by dating apps today.

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